The Nutella Experience

Nutella is celebrating it’s 50 years of creating good memories. I’ve seen their display at the mall a few days back but it was only on their last day that I actually went and saw what they’re doing. Now, Nutella has been a household staple ever since I can remember and I was more than happy to be there, celebrating their 50th birthday! Read along as I share with you the Nutella experience.

We got to the exhibit at around 4:30pm, and since we wanted whatever it was they were giving away, we fell in line. Boy was it long. Everything starts with your Nutella story. Best story wins 500AED! Follow the photos!

This is where you get your paper and write your story!

On their paper, you have to write your name and mobile number, as well as your “Nutella story”. Then you line up and wait for your turn. The line was really long, and I had the chance to take photos of the venue, and of us with some other people using my selfie pod which I got back home. It took us over an hour and a half for our turn and by this time, we knew how to sing “Happy birthday” in different languages.

my Nutella story

This is us with Nutella man, trying to entertain people around us!


Getting bored now..

an hour later, with our new found bored friends. haha!

more photos of the set-up

Finally, it was our turn. You just give out some details, hand your story, and then you have to sing depending on the number of jars your group has. We had two so we sang “happy birthday” in Italian and then in German.

my friend Denise, giving out her details

and mine!

remember, you have to sing along to this! 🙂

Denise with the screen. haha!

After singing, you get your “PERSONALIZED NUTELLA JARS”. This is what made it all worth it! 🙂 One jar filled with Nutella goodness, with your name on it! Love this!


NICOLE Nutella. Want one?

All in all, if I had to do it again, I would but I wish there’d be a better and faster process. The whole thing took us about an hour and a half! At any rate though, I have to thank my friend who I met up with for wanting to get in line so bad, I agreed!

Happy 50 years, Nutella! Keep making delicious spreads! 🙂